Mellow
Mellow is a fictional marshmallow brand created to explore a fun, bold and playful identity for a young audience. The concept centers around Mellow the Marshmallow, a character that appears in familiar moments where marshmallows are enjoyed, creating a playful and relatable world across brand touch points.
The visual identity combines soft, rounded forms with a bold color palette. A yellow-to-orange gradient, inspired by toasted marshmallows, brings warmth and energy to the brand. The rounded shapes are echoed in the Panton typeface, whose forms complement the character and are further emphasized in the logotype. Earthy tones in the photography reflect the natural qualities of the product, balancing the bright graphic identity with a more appetizing visual world. The result is a distinctive identity combining softness, playfulness and humor.
– Visual Identity, Tone of Voice, Motion Graphics, Packaging Design, Illustration
