Season Change
Inspired by the shift from winter to spring, this project explores seasonal transitions through deconstructed imagery and expressive typography. Originally inspired by the Tamabi posters I discovered on Pinterest, the concept was further developed during my Social Media Marketing course at the University of Borås into a fictional photography exhibition and poster series.
The goal was to create a series of visually connected posters with different layouts while maintaining a cohesive visual identity and narrative. Deconstructed imagery, layered typography, and a restrained color palette were used to capture the tension and harmony between the two seasons.
As part of the project, I also developed a social media strategy for the fictional exhibition, selecting Instagram, Pinterest, and Facebook as the primary platforms to promote the campaign and reach a design- and photography-focused audience.
– Art Direction, Graphic Design, Social Media Concept
